MY ROLE: ART DIRECTION / CAMPAIGN STRATEGY / TRADEMARK / ILLUSTRATION
Health Alliance for Austin Musicians is a Non Profit Organization devoted to supporting the health and well-being of local Austin musicians. HAAM is the only non-profit organization that fosters community through connecting Austin musicians to accessible healthcare resources. Committed to setting the stage for the future of live music, HAAM makes Austin’s musicians the center of everything they do, showing that there is a sound worth caring for.
Our team developed a new, engaging campaign for the nonprofit Health Alliance for Austin Musicians, capturing the energy and spirit that makes Austin, Texas, the Live Music Capital of the World. Inspired by Austin’s unique music scene, we created a fresh, cohesive brand identity that embodies the city’s strength and resilience across all genres. The campaign encouraged the community to recognize the importance of music and listen to your city.
Color PaletteCampaignUsing the frame of a polaroid to highlight the musicians making them the focal point of each poster.We added the artist’s signature to the poster as a way to recognize our musicians and create more personality. Using a polaroid communicates nostalgia and familiarity which will make our city feel more connected, and in turn will want to support our Austin musicians.
How do we encourage our city to get involved?
By actually connecting the Austin community to local musicians. Through Spotify, fans can find a collective playlist consisting of all participating HAAM member musicians. The “Listen to Your City” campaign allows fans to explore new artists as well as giving opportunity to support their favorite artists directly. This is how we preserve the live music capital of the world, we have to listen to our city.
What does listening to your city look like?
Listening means understanding the needs of our community and taking action. Our online platforms make it easy for Austinites to get involved and take action, whilst at the same time providing the necessary resources to local musicians.
Make some noise for our team!
Isabel Cordero: Art Direction / Design Research / Campaign Strategy Xavier Hernandez: Initial Web Design Alberto Berlanga: Design Research, Initial Merch Design