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Health Alliance for
Austin Musicians

ART DIRECTION / CAMPAIGN STRATEGY / TRADEMARK / ILLUSTRATION

Health Alliance for Austin Musicians is a Non Profit Organization devoted to supporting the health and well-being of local Austin musicians. HAAM is the only non-profit organization that fosters community through connecting Austin musicians to accessible healthcare resources. Committed to setting the stage for the future of live music, HAAM makes Austin’s musicians the center of everything they do, showing that there is a sound worth caring for. Like HAAM this project is dedicated to capturing the heart of Austin, Texas: The Live Music Capital of the World. 


New Logo // Taking inspiration from a stereo equalizer our proposed logo redesign pays homage to the Austin city skyline.




Using the frame of a polaroid to highlight the musicians making them the focal point of each poster.
We added the artist’s signature to the poster as a way to recognize our musicians and create more personality. Using a polaroid communicates nostalgia and familiarity which will make our city feel more connected, and in turn will want to support our Austin musicians.

How do we encourage our city to get involved?
By actually connecting the Austin community to local musicians. Through Spotify, fans can find a collective playlist consisting of all participating HAAM member musicians. The “Listen to Your City” campaign allows fans to explore new artists as well as giving opportunity to support their favorite artists directly. This is how we preserve the live music capital of the world, we have to listen to our city.


Using Spotify as a platform to promote our HAAM artists is an easy and accessible way to get involved and support the local Austin musicians.




What does listening to your city look like?



Listening means understanding the needs of our community and taking action. Our online platforms make it easy for Austinites to get involved and take action, whilst at the same time providing the necessary resources to local musicians.

Make some noise for our team!

Isabel Cordero: Art Direction / Design Research / Campaign Strategy
Xavier Hernandez: Initial Web Design
Alberto Berlanga: Design Research, Initial Merch Design