TRISTAN RENTERIA

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           ART DIRECTION 
& BRANDING


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Spindrift

ART DIRECTION / BRANDING / DESIGN RESEARCH / ILLUSTRATION

Founded in 2010, Spindrift introduced the first ever sparkling water flavored with real squeezed fruit in America. Spindrift embraces authenticity and celebrates real simple ingredients, because “real fruit tastes better” Yep! it’s just that simple.

Our team has been challenged to create a Dry January campaign that is centered around their products. What is Dry January? It’s a global movement that encourages people to take a break from alcohol for the entire month of January in order to focus on one’s health and wellbeing. This time around Spindrift is joining the movement and hopes their Drifters will do the same, but there’s a twist!

Our SpinTo start we’ve brought in their recently released Nojito Flavor and gave it some friends! We call them nocktails and they are just as refreshing as our original Spiked Sparkling waters. For this Dry January, we’ve crafted a new limited edition collection of Unspiked Sparkling waters inspired by everyone’s favorite classic cocktails.


When looking at Spindrift’s line of products, we really appreciated the simplicity of their design and overall brand philosophy. We aimed to capture that same energy with the designs of the new Unspiked Sparkling collection of waters. Creating a product line and campaign that is clean, modern, with a bit of nostalgia.
Cheers to a not so Dry JanuarySpindrift Unspiked is a refreshing alternative this Dry January. 

#whatsyourspinWe invite Drifters from all over to show-off their spin on the ready mixed mocktails.




But wait 
there’s
a twist . . .


At the end of Dry January, our new Spindrift Unspiked flavors will be available as Spiked Sparkling Waters! We wanted to reward our Drifters for their hard work!
Cheers to the end of Dry January! Enjoy the buzz without the fuss, drink Spindrift Spiked Sparkling Water!







Cheers team!

Isabel Cordero: Art Direction / Design Research / Copy / Social / Mobile UX/UI
Xavier Hernandez: Social Media Design

haam